Q2 2026
Border Tails Rescue (opens in a new tab)Northbrook, IL
- Amount
- $550.00 USD
- Sales it covers
- First $10,000 in sales
Where the donations go
We target 2% of product sales for charity, and we show you exactly which charities get it. We look for ones that operate ethically and don't pay huge CEO salaries. Right now our focus is animal welfare, and our first donation went to Border Tails Rescue.
Read the transcript
Every day in America, more than 1,500 innocent shelter dogs and cats are put down. That's one every 53 seconds.
The good news is, I actually think this is an issue that can be solved through a combination of the right support and legislation.
I want to thank everyone who has made a Glass Nutrition purchase for helping make a positive difference in the world, and in this case, helping dogs like this girl right here named Raven, who spent almost a full year at the shelter just begging for someone to take a chance on her and get adopted. Others, like Rocco from a different shelter, were just hours away from euthanasia.
(On screen: Final notice. Will be euthanized.)
With the amount of charities paying CEOs ridiculous amounts of money, I think it's important for you to know exactly what charities are receiving any donations.
(On screen: a list of charity executives' pay from public filings.)
Hopefully, as Glass Nutrition continues to grow, we'll be able to afford adding a couple zeros to these donations. But thank you for making this first one possible.
(Clip of Mango, North Central Animal Shelter, Los Angeles: video by @sandra_boyadjian. Clip of Rocco, Carson Animal Shelter: video by @hicarsondogs.)
The numbers
$550
Donated to date
$41.69
To be donated Live
18 times
The median large U.S. company
We target 2% of product sales. The median large U.S. company gives about 0.11% of revenue (CECP, 2025 data).
27 times
Our first donation vs. the large U.S. company median
Our first donation was 3% of our first $10,000 in product sales.
With the $250 the founder added personally, it was 5.5%, about 50 times that median.
The first donation
Thank you so much to everyone who has purchased any Glass Nutrition products. Happy to say the first donation, as promised a direct portion of sales and not profits, has been made to Border Tails Rescue, a local charity where I had the privilege of going and getting to know the staff. They were awesome.
It is a no-kill shelter, so they often take in a high number of dogs. In the effort of continued transparency, the donation was $300 plus another $250 from my side, for a total of $550, or 5.5% of the first $10,000 in sales. I know it's nothing crazy, but I'm proud of it given the size of the small business. I also think it's important for you to see the type of impact you can have just by voting with your dollar.
Why we choose the charities we do
Whenever possible, we visit and vet a charity in person before donating. When that isn't possible, we look for organizations that don't pay their executives or board members large salaries out of donor money, keep a clear paper trail of how funds are spent, have a strong reputation and track record, and show impact we can actually see. Most of our giving goes toward animal welfare, a cause close to my heart because animals endure so much suffering, can't help themselves, and are too often overlooked. That focus isn't fixed, though, and we'll direct donations wherever they can do the most good.
Impact Gallery
Raven (pictured) was at the shelter for almost a full year, and your purchase helped keep her safe until she was recently adopted. It's important for us to have as much contact as we can with the places where any money is going.
How it works
We believe you have a right to know exactly where donations go, since you're the one who makes them possible. That's why we share the details: the dates, the exact charities and the amounts.
- Our 2% target
2% of product sales is our target, and right now every order gives it. Giving from sales, not profits, is a big commitment for a company our size, and it means a lot to us.
With tight margins as a small business, it’s a hard number to sustain, so we can’t promise it will never change. We’ll always do the best we can. As of now this target has been met.
- Where it goes
Charities we name, every time, in the list below. Right now our focus is animal welfare.
- How we choose
We look to partner with ethical charities that are fiscally responsible with each dollar that comes in. Bonus if we can visit locations in person.
- How often
Counted on every order. GoodAPI, our donation platform, adds up the 2% from each order and sends it to the charity we name.
Donations so far
Every donation we make is listed here.
| Date | Where it went | Amount | Sales it covers |
|---|---|---|---|
| Q2 2026 | Border Tails Rescue (opens in a new tab)Northbrook, IL | $550.00 USD | First $10,000 in sales |
Glass Nutrition gives 2% of product sales to charity. The 2% is worked out on what you pay for the products themselves. It doesn't include shipping, tax or other charges. Refunded orders aren't counted as sales, so they don't count toward the 2%.
Glass Nutrition decides which charities receive donations. Donations are sent through GoodAPI, our donation platform, which works with Our Change Foundation, a nonprofit that makes grants to the charities we name. Donations are paid for by Glass Nutrition, so your purchase isn't a tax-deductible donation. Naming a charity on this page doesn't mean it endorses our products. We may change the percentage or end the program for future orders. If we do, we’ll update the site before the change takes effect, and orders placed before the change still give at the rate shown when you ordered.
Questions? Email support@glassnutrition.com.
Shop our creatine
Creatine Monohydrate and Creatine HCl, both in glass jars and third-party tested. 2% of product sales goes to charity, with animal welfare as our current focus. How it works
Overview
Our creatine monohydrate is sourced from Germany. It comes as a powder in a glass jar, with zero added...
Overview
CON-CRĒT® Creatine Hydrochloride is a patented, ultra-soluble form of creatine made in the USA. Consumers often report less bloating...